An Egyptian man named Khaled Mohamed Said was beaten to death by Egyptian police while in custody. Four days later the “We are all Khaled Said” Facebook campaign was launched, causing a public outcry that eventually led to the overthrow of the Mubarak regime. Corruption, police brutality and suppression are all a very clear reason to demonstrate. But before this happens there is always something needed to stimulate this. A specific incident that affects shared displeasure has to happen to stimulate a large group of people to demonstrate. At the 6th of June, 2010 a stimulating incident like this happened, an Egyptian man, named Khaled Said, became a victim of police brutality. According to the press, Khaled Said was killed after he posted a video on internet, in this video police officers divided money and drugs among themselves which they had seized from people. Because of this he was dragged from an internet café by the police and was beaten to death. After this incident the Police authorities refused to investigate this case, they said that he died because he swallowed a package of Marijuana. Khaled Saїd became the symbol of the demonstrations in Egypt. An anonymous person (At this moment the name of the owner of the facebook page is known:Wael Ghonim) created a website and Facebook page called “We are all Khaled Said”. The owner of those pages calls himself ‘El Shaheeed’, which is Arabic for ‘the martyr’. The goal was to set up an internet protest against police brutality. El Saheeed mentioned a date, Thursday the 25th of January, at which they would be demonstrating. This was the biggest demonstration ever against the regime of Mubarak, the leader of Egypt. That El Shaheeed became such a big success is mainly caused by his use of language. He avoids statements which can be considered too religious or political. He thinks that this will only disperse people, the Egyptian population has to work together. In the end the "We are all Khaled Said" website became a rallying point for a campaign against police brutality. For many Egyptians, it revealed details of the extent of torture in their country. Pictures of the mutilated body of Khaled appeared online and instantly went viral. This spark ignited the Egyptian revolution.
